Fifteen years in a newsroom forged a skill set that goes beyond software. One where creative thinking in a collaborative, deadline-oriented environment is the default. Where level-headedness and the ability to adapt quickly to a changing situation is a given. And, where understanding the need to capture your audience’s attention quickly and creatively is innate.
ABILITIES
project management, strategic communications, copywriting, copy editing, marketing, graphic design, customer relations
EXPERIENCE
Project Manager & Volunteer Coordinator,
The Bloom Project {September 2015 - November 2020}
• Oversaw organization’s general operations and a supply chain of donated materials resulting in more than 2,000 bouquets a month being delivered to hospice patients and families.
• Coordinated and oversaw training of 150+ volunteer force including resolving interpersonal conflicts and addressing volunteer performance deficiencies as needed.
• Liaison to 23 floral partners and 14 hospice partners.
• Wrote weekly newsletter and assignment of responsibilities accounting for more than 200 volunteer hours per week.
• Wrote/copyedited internal and external communications and created marketing and promotional materials as needed.
• Managed social media channels and forums, and curated engaging cross-platform content tripling base in 3 years’ time.
• Acted as a community liaison and assisted with development activities, such as fundraising, special events and corporate experiences.
• Spearheaded transition to web-based volunteer database and the development of a more modern, mobile-friendly website.
Manager, Customer and VIP Relations,
Fetch/buywithfetch.com {November 2014 - June 2015}
• Managed relationships with all VIP customers to ensure 100% retention.
• Ensured successful completion of complex customer inquiries and delegation of tasks to a large team of work-from-home buying assistants.
• Worked to create a unified brand message across all products to optimize customer facing messaging including website, mobile, emails and customer care content with the goal of increasing retention rates and subscriber satisfaction.
Marketing Assistant,
Circle Triangle Square {June 2014 - October 2014}
• Wrote strategic content for communications and other digital marketing materials for multiple nonprofit clients.
• Contributed to brand development and marketing of client accounts.
• Concepting and content creation, including logos and other print collateral.
Volunteer & Marketing Committee member,
Hollywood Farmers Market {October 2013 - present}
• Curated Market’s Instagram account. Spearheaded effort to create this account to increase engagement with the community and attract a younger demographic to the market.
• Create marketing and promotional materials as needed.
• Staff the information booth at the weekly market, answering questions and assisting shoppers as well as providing supportto the 70+ vendors on site.
News/Features Designer,
The Virginian-Pilot {1999 - June 2013}
• A lead designer for feature and news sections, special projects and advertorial publications at a paper known for its creative design and award-winning concepts.
• Broad reaching experience in project management and a demonstrated ability to shepherd an idea from concept to reality.
• Skilled copywriter, experienced at integrating design, copy and headlines.
• A jack-of-all-trades mindset; a problem-solver practiced at jumping in to ensure the on-time and on-point completion of projects.
EDUCATION
University of Missouri, Columbia // MA, Journalism
University of California, Irvine // BA, Social Ecology
